Ofer Rubin
May 15, 20231 min read
This is NOT the end of the Metaverse!
While many are happy to grab a headline and claim it’s dead, I see it differently, just as I didn't envision the Metaverse as most did a...
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Ofer Rubin
Jan 21, 20232 min read
How I pivoted my Service Business into a Global Hybrid SAS Business.
The year is 2007, and I was managing the 3D animation studio I founded. We were providing high-end #3D #animations for TV and advertising...
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Ofer Rubin
Jan 4, 20232 min read
NEW EXPERIENCES FOR A NEW MEDIUM
Throughout history, every time a new medium emerged, it brought with it the opportunity to engage with audiences in ways that were...
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Ofer Rubin
Dec 29, 20223 min read
To AI or not to AI ?
AI image generative tools are are disrupting traditional art creation and at the center of the arguments whether this is one of the...
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Ofer Rubin
Dec 22, 20222 min read
Cutdowns hurt, BUT they also present an opportunity!
Twitter proved that it’s capable of working with only 30% of its workforce… does that mean that most companies are paying for “extra...
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Ofer Rubin
Dec 12, 20222 min read
Creating Better Metaverse Experiences
As anyone who ever wondered about the many metaverse worlds and experienced terrible experiences, I wanted to outline 4 main issues the...
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Ofer Rubin
Dec 9, 20222 min read
Infrastructure for the Metaverse
“There’s a way to do it better. Find it.“ Thomas Edison As the metaverse continues to grow and evolve, there is an urgent need for robust...
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Ofer Rubin
Dec 5, 20222 min read
don't just improve... INNOVATE!
Innovation is key to staying ahead in a competitive market and achieving long-term success. In the case study below, I was able to help...
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Ofer Rubin
Nov 27, 20222 min read
Time to Design the Magic
“Any sufficiently advanced technology is indistinguishable from magic” Arthur C. Clarke There are usually 3 stages with every new...
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Ofer Rubin
Nov 25, 20221 min read
Creating Digital Fashion
My talk about creating Digital Fashion at the Metaverse Global Leaders Roundtable, and sharing two projects I worked on with Browzwear...
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Ofer Rubin
Nov 15, 20222 min read
Is Nike Swoosh just NikeID for the “Metaverse”?
20 years ago, Nike launched a customized shoe service called NIKE ID (“Nike by you”) – allowing users to customize the colors of 3D...
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Ofer Rubin
Nov 13, 20221 min read
Scaling the Digital Production Process
As we’re entering web 3.0, and the “metaverse” it’s no longer necessary to explain to clients why they need to have a digital twin of...
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Ofer Rubin
Nov 13, 20221 min read
Video - Scaling Digital Content
Was great to speak on scaling digital assets on the #VRARA Enterprise Forum! Thanks to the VRARA organizers.
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Ofer Rubin
Nov 13, 20222 min read
The Urgent Need for 3D Infrastructure
We are all witnessing great improvements and new technologies and applications emerge each day, allowing us to try on digital glasses,...
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Ofer Rubin
Nov 13, 20222 min read
Current “METAVERSE" Worlds are TERRIBLE!
I’m going to go ahead and say it … CURRENT “METAVERSE” WORLDS ARE TERRIBLE! I’m talking about many of the #virtual stores, and the #3D...
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Ofer Rubin
Nov 13, 20222 min read
Understand the NEED not the WANT
To help your client grow and succeed, your task as a consultant is first to understand what the clients' actual needs are. You should...
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Ofer Rubin
Nov 12, 20222 min read
Digital Content: Making the impossible Possible!
I was asked to help a small startup improve and scale its 3D artists' platform. At that time, they had about 30 artists on the platform...
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Ofer Rubin
Nov 12, 20222 min read
Virtual Only Fashion will Disappear ---BUT--- More Value will be Added
Crazy-looking shoes and flaming jackets are receiving lots of hype from virtual-only fashion companies. Some brands already joined this...
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